Wayú is an Ecuadorian social enterprise model created to produce and process native tropical fruit through a careful process of dehydration to preserve the taste, aroma and nutrients of the fruit in its original form. Oriented with a special social purpose, Wayú is helping families directly while promoting a healthy lifestyle through its natural products by creating job opportunities for mothers whose children have cancer and are going through treatment.
In this innovative venture, we have developed three product lines designed to meet today’s demanding market, keeping the flavors and traditional recipes:
- Infusion of dried fruit
- Dried fruit snack
- Handmade arepas
From Concept to Reality | This innovative entrepreneurship was born as a pilot project to handcraft a product perfectly combined with social purpose.
An Idea with a Future | It is an original idea that aims to support women and families managing their children’s oncology matters, involving them in the production, packaging and marketing of all our lines, for the primary purpose of offering them a beneficial working arrangement that respects their time when care giving is needed for their child and also allowing them to generate income for their families due to the flexible working nature afforded by the company.
Those who Lead | While it is a private project, it takes the effort of many being involved: rural farmers, local producers, Cecilia Rivadeneira Foundation with its model of human development and several groups of cancer mothers. It’s a combination of social support and private enterprise aimed at giving life choices to those trying to maintain family life during a serious illness.
Market Type | The dried fruit segment is gaining importance and achieving its real place in the market. Being a natural product, free of preservatives, chemicals and artificial elements, Wayú’s products are ideal for those seeking a healthy lifestyle that wish to receive all the benefits of fruit in its original form.
Sales Channels | Wayú products can be found in restaurants, food franchises, hospitals and supermarkets.